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Case Studies

Our experience includes nearly 200 projects spanning qualitative research, quantative research, market analysis, marketing consulting, and market planning.  Often, our work blends market research with customer, marketing or sales strategy.  The work samples below illustrate just a smattering of our capabilities.
PRIMARY RESEARCH (Qualitative & Quantitative)


Customer and Prospect Interviews:

Won-Loss analysis to improve internet security firm's products, marketing and sales

In-Depth Interviews and Employee Quantitative Study:

Consumer insights to improve global healthcare supplier's customer experience

Customer and Prospect Interviews:

Buyer needs and behaviors to optimize business software launch and sales process

Global Quantitative Study:

Understanding patients' healthcare needs and views of health system institutions

SECONDARY RESEARCH (Industry and Competitive Analysis)


Best Practices Research:

Customer engagement principles and leaders ("beacons") for major credit card issuer.

Market Landscape:

Analysis of 12 industry sectors (size, growth, trends) for aging services non-profit.

Market Landscape and Target Customer Profile:

Overview of financial industry and new retirees for health insurer.



New Market Opportunity:

Market attractiveness, decision modeling and market strategy for assistance company.

Product Launch Optimization:

Industry analysis, segment identification and market planning for online survey SaaS.

Marketing and Sales Improvement:

Consumer insights and internal analysis to improve healthcare supplier's performance.

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