ABOUT WOLFWORKS

HOW WE STARTED

WolfWorks was born in 2013. Having grown from a newly minted MBA and fresh-faced consultant and researcher to -- after a dozen years leading marketing and market research projects for established consultancies and full-service research firms -- I wanted the opportunity to work with different and exciting clients who need my skills and experience to help solve their most pressing marketing and business problems.

OUR PRINCIPLES

Amid a crowded sea of research and strategy practitioners and firms, I believe that WolfWorks stands apart by being...

STRATEGIC: Approaches research with a consultant’s mindset. Excels at combining fact bases with strategic thinking and actionable ideas.

VERSATILE: Comfortable acting as both fact-finder and advisor. Easily blends multiple research methods. Seamlessly integrates findings.

COLLABORATIVE: Adaptable on-the-fly to changing projects needs or impact of emerging learnings. A trusted, true partner.

ENERGETIC: Exceptionally client focused. Passionate about quality. Seeks creative solutions. Goes above and beyond to deliver superior work.

OUR DNA

Since our founding over a decade ago, we've had the privilege to work for scores of clients who have trusted us with over 200 assignments! What keeps us motivated year after year, project after project? Our professional "DNA" is composed of three inherent traits:

Curiosity and discovery: Why market research? And why professional services rather than working client-side? Simply, I love to learn and discover. Whether the task is to outline the nature of a technology market, how various customer personas differ, or why a particular value proposition resonates more than others, I enjoy the process of discovery. And learning about different clients' products and services – a minimum requirement in order to moderate a fruitful focus group or deploy a meaningful survey about them -- is exciting in today's age where providers are constantly looking to innovate and differentiate.

Problem-solving: Fact finding is only half the battle. To be useful, knowledge must be interpreted based on an understanding of the marketplace, client objectives, and the organization’s strengths and limitations. Based on these factors I turn raw information into useful insights and recommendations. I’m a critical thinker who relishes attacking clients’ issues and helping solve their problems – making them more successful and their customers or partners happier.

Advocacy: Today’s marketing age is exciting because customers are empowered, information is at one's fingertips, and brand authenticity is paramount. In frenzied competitive environments, the best companies win by living their values, and prioritizing their customers and employees above all else. As a researcher I am passionate about understanding customers’ ever-evolving needs and improving customer experiences. As a strategist, I counsel for transparency, authenticity and growth via customer loyalty.