CHALLENGES

Let’s not start with a list of services provided.  It’s not about US, it’s about YOU.  You’ve got pressing business issues that you have to solve effectively, on-time and under-budget.  We’re here to help. 

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Our expertise is steeped in a deep understanding of marketing – from upstream strategy (brand identity, value proposition, targeting) to downstream execution (campaigns, messages, channels).  We also understand how marketing fits into broader business goals and functions – from corporate communications and reputation management to its tightly intertwined relationships with sales and customer support.

 

Our clients hire us because our work informs solutions to their problems.  Typical challenges that our clients face span many common marketing, sales and customer engagement issues, including:

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• Understanding customer attitudes, needs and behaviors

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• Making informed market entry decisions (new products, customer bases, geographies)

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• Developing value propositions and brand positionings

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• Attracting and retaining customers based on their unique needs and value

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• Optimizing communications plans and marketing mix strategies

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• Differentiating from competitors

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• Improving the customer experience