CASE STUDIES:
QUANTITATIVE RESEARCH
We have designed and analyzed results from nearly 100 quantitative surveys, and counting! Our experience spans modes (online, intercept, phone), and topics range from consumer attitudes and behavior to concept testing, market sizing and brand equity. We are fluent with survey design best practices and advanced methods (e.g., Choice modeling, Van Westendorp price testing).
We've surveyed topics ranging from the commonplace to the esoteric - including financial attitudes, website designs, construction platform features, hotel stay experiences, apparel prototype testing, and even nuclear security policy. Below are just a few samples.
To educate its members on the economics of the industry in which they operate – SIMA (Snow and Ice Management Assoc.) commissioned a survey to member and non-member providers.
We designed and deployed a survey (via email and social media), and analyzed results, including P&L modeling. Our summary report was turned into a version suitable for publishing to its membership, and we hosted a live presentation at its annual conference.
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SIMA leadership was able to better understand members’ economic needs and frustrations, and design opportunities to address them, while members were able - for the first time in this industry - to benchmark their economic performance against their peers.
A global provider of CT and MRI scanners needed to understand why it trailed competitors on market share, and wished to improve the effectiveness of its marketing and sales organizations.
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We deployed a Buyer survey about their product and customer service needs, shopping preferences, experiences imparted by both the client and key competitors, and providers’ sales process performance.
Based on shortcomings revealed, the provider was able to reallocate marketing/sales resources and channel mix
To better connect with and guide healthcare clients, HawkPartners deployed its first proprietary study, the Global Patient Pulse – a quantitative study designed to reveal patients’ healthcare needs and their views of specific healthcare provider and institution types.
We analyzed responses from 1,600 patients spanning the U.S. and 6 other major countries, then built industry-specific reports (Pharma, Insurance and Hospital).
Findings served as new intellectual property by which to begin conversations with prospective buyers in the healthcare field.
A top-5 global enterprise software company needed to understand which channels its customers prefer buying through, and how competitors stack up in marketing and selling to target customers.
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We surveyed 800 large and small business who buy enterprise software, to capture their shopping and purchase preferences, consideration and selection drivers, and the role of influencers.
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Learnings enabled the provider to expand and optimize its sales channel mix to coincide with buyer preferences.
